Expert freelance marketing delivered with pace & enthusiasm!
Hi, I’m a marketing consultant with experience working in not-for-profit, education and B2B marketing.
If you’re looking for a one-off marketing strategy or ongoing support to create relevant, interesting marketing content, I can help.
I’m good with words and people. If you want to improve your marketing results, and would like to work with someone who can inspire your team to get marketing moving, I’d love to talk.
Services
Think of a marketing strategy as your rulebook for how you’re going to sell your products and services. It’s a process of clarification to make sure you spend your resources on approaches that work. Who are your customers? Is it clear what you are selling to them? When do they need you and why should they buy from you? It’s not a shiny piece of marketing content but a strategy will save you money in the long run.
Finding the right words to sell your services and tell your story is crucial in driving your marketing forward. Quality marketing content that reflects your culture and vision will attract the right kind of customers. What do people think when they visit your website or scroll through your social media? Do you have good quality case studies, newsletters and brochures? Are you pushing out materials that are consistent in tone and style?
Sectors
Charities, social enterprises and community interest companies (CIC) are driven by a strong sense of purpose and often have a lot at stake if marketing isn’t working. With multiple stakeholders, including service users, funders and trustees, it’s easy for not-for-profit marketing objectives to become confused. Sound familiar?!
Schools, colleges and universities all have marketing challenges. Everyone needs to attract new students. Budget and time constraints put pressure on a busy workforce to showcase the best of what’s on offer.
A strategic approach to education marketing will support a busy team and make sure that efforts are focused.
B2B organisations are often selling specialist services to customers that will take time to look for quality and consistency. The devil is often in the detail, with clarity around products and services being particularly important.
Technical expertise injected into an organisation can really help B2B marketing to soar.
Blog
Social media - how can I get my team using LinkedIn?
A social media presence is considered personal, even on LinkedIn. If you want to help your team find their voice, a certain degree of encouragement and some useful tools, might be all that’s needed.
No time for
a marketing strategy?
Without a strategic rule book in place it’s easy to create content without understanding who it’s for, which results in materials taking ages to prepare and consistently being re-written.
Marketing magic - the value of an expert
An experienced person that arrives, wins everyone over, gets great results and doesn’t bust your budget … sounds practically perfect in every way.