Woman of Words Blog
Marketing and communication thoughts.
Picture this - why good photos matter for marketing
Why do eye-catching photographs matter in marketing and communications content?
Website woes: what is it we do again?
It’s ok to change your website. Most organisations tweak bits and pieces. The problem comes when your customers can no longer understand what you do, or how you can help them.
Do I need a manager to get marketing results for my charity?
It's a fact that most small and medium charities have a limited budget for marketing. How can you get the resource you need to get the job done?
Marketing strategy training for charity leaders with SCVS
Marketing strategy training for charity leaders, coming to Swansea this autumn, in partnership with Swansea Council for Voluntary Service (SCVS)
Brand strategy - deep thinking before design
If you’re thinking of redeveloping your logo or refreshing your website, it’s a good idea to really reflect on the fundamental ethos of who you are and what you do before you get started.
Learning LinkedIn - tips for students on building a network
Want to start your career with a network in place? Start building your LinkedIn profile before you look for your ideal job.
Marketing magic - the value of an expert freelancer
An experienced person that arrives, wins everyone over, gets great results and doesn’t bust your budget … sounds practically perfect in every way doesn't it?
Better marketing content - five strategic rules
Here are five rules to help you if you’re about to embark on a creative marketing project without a strategy in place to guide you.
The difference between marketing and communications.
Communications focuses on managing reputation and ensuring consistent messaging to key audiences across all platforms. Marketing activities are designed to stimulate demand for what you offer. Here are a few pointers on the different aspects of both.
Social media - how can I get my team using LinkedIn?
No employer wants a reluctant, communicator whose arm has been twisted as a brand ambassador on social media. A certain degree of encouragement and some useful tools, might be all that’s needed.
Rest & review - mulling marketing as well as wine
Christmas is the time of year when people with busy brains, brilliant ideas and growing businesses, reflect on how to improve.
Old news: the organisation in hibernation
Why have a news section on your website if you never update it? It doesn’t have to be difficult to keep on top of it.
Social media: repeats are planned not banned
Are you broadcasting the same sales messages on repeat? If you plan your content in advance, you can create a better social media marketing mix.
B2B marketing - what does that mean?
If you’re selling B2B, that refers to transactions and sales interactions between two businesses rather than between a business and individual consumers (B2C)
Make time for a marketing strategy
Without a strategic rule book in place it’s easy to create content without understanding who it’s for, which results in materials taking ages to prepare and consistently being re-written.
Tone of voice: what you say & how you say it.
The correct tone, delivered consistently, binds everything you do with an invisible thread of credibility. It shows your customers and staff the way you roll, and what they can expect from you.