Social media: repeats are planned not banned

It’s easy to be stuck for words when it comes to social media content … especially on LinkedIn, where posts can be quite chunky.

If you’re not naturally ‘social’ and you’re responsible for creating regular social media content, it can be a bit overwhelming.

It’s ok to repeat messaging, but if you don’t mix it up, your feed will quickly become a broadcast with no interaction. Start off by thinking about what types of content your customers might be interested in, and then work out how regularly this content should be shared.

Customer voice

This could be little testimonials, or snippets of case studies that you have on your website. You could incorporate video clips and photographs. Don’t forget to tag in the customers you are talking about so they can interact with you.

Sales messages

The most obvious repeat offender is the sales message. Constantly broadcasting what you do, without any other content, will be unlikely to engage your customers. Sales messages will probably be more effective if they are part of a social mix, rather than the only content you push out.

Social responsibility

Are you involved in activities in your community, or corporate social responsibility? Talking about your values or issues that matter to your business show your customers a truer sense of who you are and what you believe in.

Current affairs

Is there a story in the news or trending that impacts your organisation? Having a view on relevant realtime events is great for building engagement. If you’re the social administrator, think about what kind of conversations are worth joining – leverage the expertise in your team so you can comment confidently.

Team talk

Talking about your team is a great way to show admiration and respect for their skills. You could do team profiles, or simply share snippets of what they’ve been up to. This is particularly useful if growing your team and recruitment is important to you.

You can create social media posts from other marketing content that you already have. Case studies, articles, team profiles, or brochures will all include content that can be used for social media. You just have to approach it creatively.

If you find yourself constantly repeating the same messages, I can help you to create a social media strategy that outlines who you’re talking to, what you’re going to say and when you’re going to say it.

Keep your customer engaged – repeats aren’t banned, they’re planned!