Woman of Words Blog
Marketing and communication thoughts.
Picture this - why good photos matter for marketing
Why do eye-catching photographs matter in marketing and communications content?
Website woes: what is it we do again?
It’s ok to change your website. Most organisations tweak bits and pieces. The problem comes when your customers can no longer understand what you do, or how you can help them.
Brand strategy - deep thinking before design
If you’re thinking of redeveloping your logo or refreshing your website, it’s a good idea to really reflect on the fundamental ethos of who you are and what you do before you get started.
Social media - how can I get my team using LinkedIn?
No employer wants a reluctant, communicator whose arm has been twisted as a brand ambassador on social media. A certain degree of encouragement and some useful tools, might be all that’s needed.
Social media: repeats are planned not banned
Are you broadcasting the same sales messages on repeat? If you plan your content in advance, you can create a better social media marketing mix.
Tone of voice: what you say & how you say it.
The correct tone, delivered consistently, binds everything you do with an invisible thread of credibility. It shows your customers and staff the way you roll, and what they can expect from you.