Woman of Words Blog
Marketing and communication thoughts.
Brand strategy - deep thinking before design
If you’re thinking of redeveloping your logo or refreshing your website, it’s a good idea to really reflect on the fundamental ethos of who you are and what you do before you get started.
The difference between marketing and communications.
Communications focuses on managing reputation and ensuring consistent messaging to key audiences across all platforms. Marketing activities are designed to stimulate demand for what you offer. Here are a few pointers on the different aspects of both.