Woman of Words Blog
Marketing and communication thoughts.
Website woes: what is it we do again?
It’s ok to change your website. Most organisations tweak bits and pieces. The problem comes when your customers can no longer understand what you do, or how you can help them.
Tone of voice: what you say & how you say it.
The correct tone, delivered consistently, binds everything you do with an invisible thread of credibility. It shows your customers and staff the way you roll, and what they can expect from you.