Woman of Words Blog
Marketing and communication thoughts.
Make time for a marketing strategy
Without a strategic rule book in place it’s easy to create content without understanding who it’s for, which results in materials taking ages to prepare and consistently being re-written.
Tone of voice: what you say & how you say it.
The correct tone, delivered consistently, binds everything you do with an invisible thread of credibility. It shows your customers and staff the way you roll, and what they can expect from you.