Woman of Words Blog
Marketing and communication thoughts.
Website woes: what is it we do again?
It’s ok to change your website. Most organisations tweak bits and pieces. The problem comes when your customers can no longer understand what you do, or how you can help them.
Brand strategy - deep thinking before design
If you’re thinking of redeveloping your logo or refreshing your website, it’s a good idea to really reflect on the fundamental ethos of who you are and what you do before you get started.
Rest & review - mulling marketing as well as wine
Christmas is the time of year when people with busy brains, brilliant ideas and growing businesses, reflect on how to improve.