Woman of Words Blog
Marketing and communication thoughts.
Marketing magic - the value of an expert freelancer
An experienced person that arrives, wins everyone over, gets great results and doesn’t bust your budget … sounds practically perfect in every way doesn't it?
Better marketing content - five strategic rules
Here are five rules to help you if you’re about to embark on a creative marketing project without a strategy in place to guide you.
B2B marketing - what does that mean?
If you’re selling B2B, that refers to transactions and sales interactions between two businesses rather than between a business and individual consumers (B2C)
Make time for a marketing strategy
Without a strategic rule book in place it’s easy to create content without understanding who it’s for, which results in materials taking ages to prepare and consistently being re-written.